24/05/2021

Advisory Board

SRO's new Advisory Board adds wisdom and experience. We are happy to announce that these talented people have chosen to join our Journey towards a more humane and efficient home care industry.
Monika Laud-Claassen
Communication

Monika has a long and broad experience in corporate communication and marketing communication. From press campaigns with companies such as Compaq, IBM, French Telecom, SCO, Aeroflot, Malaysia and Hugo Boss to international press manager for Nasdaq-listed SCO. Monika has also led an award-winning launch of a Swedish startup in the American market. Today, Monika successfully runs her own design and interior design stores in North America.

Simon Bolton
Marketing and sales

Simon started his professional life as a graduate trainee at Ogilvy & Mather, for 15 years he worked for the agency network across their London, Bangkok and New York offices on major international assignments. He also lived and worked in Singapore, Malaysia and San Francisco with other international agencies before returning to the UK to take up the reins at JWT. He shifted to the Brand and Design industry in 2007. He was appointed by WPP to lead major design agencies: BrandUnion, FITCH and SET Creative. As global CEO, he moved to New York and led those networks from 2015.

Tony Rogvall
Software development and entreprenourship

Tony has long experience as a programmer, entrepreneur and investor. After university studies in mathematics and computer science, Tony began to develop technology for formal verification in the startup company Prover Technology, followed by a period as co-designer of the programming language Erlang at Ericsson. Since then, Tony has been involved in creating successful startups such as Bluetail and Synaps. In recent years, Tony has invested in several Swedish startups and also actively participated in the companies' product development.

Lisa Barkman
Scheduling and logistics for home care businesses

Lisa has through her work as a coordinator and care staff in various home care companies gained a broad and in-depth understanding of how the home care service works and how it can be improved. Lisa has a degree in industrial and financial economics from the School of Economics at the University of Gothenburg and wrote her bachelor's thesis in the field of capacity planning and scheduling within home care.